The paper presents a project of a museum and ethnographic complex (on the example of the village Usalka, Tyumen Region), designed for the comprehensive development of rural areas. The authors considered the results of pre-project analysis of the territory (general information about the village, the typology of development, the specificity of wooden carvings), determined the design area. A set of current problems of the settlement was identified (among them: poor development of internal infrastructure, low level of housing quality, insufficient number of jobs and low incomes of villagers) and options to address them were found. As a result of the study, the main concept of the project, including volume-space and architectural planning solutions of the developed complex, was formed. The project is presented in the form of graphic material, plans, facades, sections, diagrams.